Hyatt agrees Natura eco-water deal

7th Nov 2008

Hyatt Hotels & Resorts has announced an agreement with Natura Water Inc. that will provide guests in its restaurants with a healthy, safe, environmentally responsible alternative to bottled water.The first hotel company to work with Natura on a nationwide basis, Hyatt is making the filtered water available at restaurants at participating full-service hotels across North America following successful tests at several locations.

The leading water-purification system in the U.S., the Natura water system removes impurities from the local water source while retaining healthy minerals - thus eliminating the need for bottled water and the waste associated with its use. The system dispenses the water - still or sparkling - into attractive bottles with sealed caps for presentation to guests.

According to the Container Recycling Institute, Americans buy an estimated 35.8 billion plastic water bottles each year, and more than eight out of ten of those bottles are not recycled. Additionally, the Pacific Institute in Oakland, California, estimates that the energy required to produce each water bottle is equivalent, on average, to filling a quarter of a plastic bottle with crude oil.

“At Hyatt, we strive to minimize our impact on the environment wherever possible by reducing waste and consumption,” said Brigitta Witt, vice president, environmental affairs for Hyatt Hotels & Resorts. “The Natura system reduces the waste our hotels send to local landfills, uses locally sourced water with a minimal carbon footprint and is an attractive product for guests who, today more than ever, seek socially responsible choices.”

The Natura system includes proprietary glass bottles designed for wash and reuse for serving the water. Natura offers all the benefits of purified, great-tasting still or sparkling water without the need to store, refrigerate, or dispose of plastic bottles or containers. The company’s water-purification system is the only one of its kind to utilize both high-grade carbon filters and UV technology to eliminate distasteful impurities such as chlorine, metals, sediment and bacteria.


“We are very excited about our partnership with Hyatt,” said Marco De Plano, Co-founder of Natura water. “With the availability of Natura water, Hyatt guests can enjoy great-tasting, beautifully presented still and sparkling water from local sources without impurities. When choosing Natura water, Hyatt guests and managers will know that they are helping the environment by eliminating some of the millions of bottles that go to waste every day and the associated transportation costs of shipping water. In today’s environment it is the right thing to do. Period.”

At present, Natura is available at restaurants at Hyatt Regency Century Plaza in Los Angeles, Hyatt Regency McCormick Place in Chicago, Hyatt Regency Phoenix, Hyatt Regency Reston in Virginia, Grand Hyatt Dallas Fort Worth and Grand Hyatt New York. Additional Hyatt hotels are expected to begin offering the filtered water over the next several months.


Recommended for you

Follow Breaking Travel News

Travel Events Calendar

Media Partnerships

Global Restaurant Investment ForumThe Hospitality & Tourism SummitCATHIC
ITB AsiaChina Outbound Travel & Tourism MarketThe Travel Marketing Store
Serviced Apartment SummitWorld Travel MarketIMEX
AHICWTTCRoutes Online
UBM Aviation