Emaar and Armani reveals Dubai plans

Emaar Properties PISC and Armani have announced plan for further collaboration and developments in Dubai, following ongoing projects in Egypt.The 160 bedroom and suites “leading lifestyle” hotel is due to for completion in 2009 and will also contain 144 residential suites and a 430, 556 sq ft (40 000sq m) of wellness centre encompassed inside the Burj Tower, anticipated to be the tallest tower in the world.

Emaar’s Chairman Mohamed Ali Alabbar said: “It is an honour to be able to work with one of the world’s most iconic designers in realizing this ambitious project. There could be no better setting for one of the first Armani Hotels than the Burj Dubai which, when finished, will define a city and be a global beacon synonymous with style and luxury.”

Giorgio Armani said: “This marks the beginning of a new chapter in the Armani story which will bring to life the Armani philosophy of style and design in a collection of exclusive hotels and resorts.  Today, more than ever before fashion has expanded to encompass our way of life, not just how we dress, but where we live, which restaurants we eat at, where we holiday and which hotels we stay in.”

“I strongly believe that for those people who enjoy the Armani fashion and home furnishings collections; there will be a real enthusiasm for the possibility to now stay at an Armani hotel or resort. This continues our ongoing strategy of building the Armani universe into a comprehensive lifestyle brand,” he added.

There are 10 luxury hotels in total planned from the Emaar Armani collaboration in the next 10 years. Future plans include futures in Milan, London and New York.