Amadeus secures fourth China deal

Amadeus has successfully deployed its e-Retail solution to power global online sales at Hainan Airlines.The deal sees Hainan become the fourth major Chinese carrier to partner with Amadeus.

Hainan Airlines now offers its international and domestic customers the ability to book flights and travel products in their native language and currency. This supports the airline’s expansion, following its launch of direct routes between China and North America (Seattle) and China and Germany (Berlin). Hainan is now able to attract customers from new territories including Germany, Hungary, Belgium and North America. 


The Amadeus e-Retail Solution is the world’s most widely adopted booking engine and provides Hainan customers with a friendly user experience when purchasing online. The booking engine allows Hainan’s worldwide customers to book their tickets in six languages - English, French, German, Japanese, Korean and Simplified Chinese. Enhancing Hainan customers’ overall experience Amadeus’ e-Retail engine will increase online conversion rates and boost profitability for the carrier.



Xu Xin General Manager, Marketing, Hainan Airlines stated: “International growth is key to our commercial success and we needed a global technology partner that is able to give us the knowledge and reach to service customers in different languages and markets. The Amadeus e-Retail solution makes online booking a simple and user friendly process, which is vital to increasing the look-to-book ratio on our website and ensuring profitability from the online channel.”


Jean-Philippe Mesure, Director IT Services, Amadeus Airlines Business Group commented: “Hainan is the fourth major Chinese airline to select Amadeus to power its e-commerce operations, which is an endorsement of our technology and the service we deliver to the expanding Chinese market. Airlines need to support growth internationally, increase online conversion rates and sell more profitably through the internet and Amadeus is committed to developing solutions that deliver on these challenges.”


Amadeus e-Retail is a fully customisable online booking solution that already powers more than 250 websites for over 90 airlines in more than 110 countries around the world.