Virgin Atlantic has joined forces with NME Magazine for various ventures throughout Virgin’s inflight entertainment and inflight magazine, Seatback.

From October Virgin Atlantic has teamed up with NME Radio for an exclusive
show, presented by afternoon host Iain Baker. Its packed full of the best
new and alternative music and classic tracks from NME’s heritage spanning
five decades championing the most exciting rock’n'roll on the planet.  This
show will also be available on all aircraft.

In Seatback magazine NME Reviews Editor, Hamish MacBain, will be writhing a
monthly critique for the Rock & Alternative Album where he selects a recent
release of his choice and reviews it exclusively for Virgin passengers, for
October this is CSS ‘Donkey’.  Also in Seatback there is an exclusive
competition where passengers can win a pair of ticket guest list passes
including two drinks tokens for entry into the Club NME nights at KOKO club
in Camden. This will be running for the remainder of 2008.

 

From November NME will compile a monthly 8 track Playlist featuring on the
Playlist section of the airline’s V Port inflight entertainment system.
NME will be selecting its pick of the best new music for Virgin Atlantic
passengers to choose from.

 

Lysette Gauna,  Creative Director for Virgin Atlantic commented:

        “It’s great to be collaborating with such an iconic publication
and we know our passengers are going to really enjoy the
channel created by NME as well as checking out their choices in
the NME play list.

 

NME’s head of marketing Tim Pearson commented:

 

        “To us this deal represents a great partnership as we continue
to expand into the North American market.  Working with such a
high profile partner means that a wider audience will get to
read and hear the brilliant music currently coming from both sides of the Atlantic.”

 

All Virgin Atlantic aircraft are fitted with personal seat back TV’s for
every passenger.  V:Port, the latest in inflight entertainment, has over
300 hours of Video and Audio on demand which allows passengers to stop,
start, fast forward and rewind all the action.

All Virgin Atlantic aircraft are fitted with personal seat back TV’s for
every passenger.  V:Port, the latest in inflight entertainment, has over
300 hours of Video and Audio on demand which allows passengers to stop,
start, fast forward and rewind all the action.
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