Expedia Media inks deal with VisitDenmark

Expedia Media Solutions has today announced a new online advertising and marketing partnership with VisitDenmark - the Official Tourism Organisation of Denmark.
The new partnership will see VisitDenmark, SAS Scandinavian Airlines and Wonderful Copenhagen join together to promote short breaks to Copenhagen across five countries, including the UK, Germany, Italy, France and the US, and seven different Expedia and Hotels.com points of sale.

“We are hoping that this relationship with Expedia Media Solutions will enable us to increase the number of visitors to Copenhagen”, said Director Henrik Kahn from VisitDenmark UK. “Working with both the Expedia and Hotels.com brands enables us to implement a campaign that has a global reach and that integrates effortlessly into the marketing activity we have already planned for Copenhagen as part of an intensified global marketing of urban tourism.”

Thaddeus Hanscom, EMEA Director of Expedia Media Solutions Group said: “As more and more people research and plan their travel online, this is the perfect medium from which to attract more visitors to Copenhagen. The fact that we can tailor marketing campaigns to reach specific travellers works well for destinations.”

The high profile campaigns on the Expedia and Hotels.com websites will run in conjunction with a joint tactical outdoor campaign in the UK and Italy.

Formed in 2007, Expedia Media Solutions is dedicated to building online and offline media partnerships for travel and non-travel brand advertisers and to enable them to leverage the unique media value of Expedia’s network of leading travel brands and global points of sale.