World’s Leading Cruise Lines (WLCL), a marketing alliance between Carnival Cruise Lines, Princess Cruises, Holland America Line, Cunard Line, Costa Cruises, and The Yachts of Seabourn, has created a new website to provide a one-stop resource for exploring the full range of quality cruising experiences available to consumers today. Aimed at both consumers and travel agents, WLCL’s new website www.worldsleadingcruiselines.com provides insight into each brand’s fleet, shipboard experiences and popular destinations. Videos featuring each brand are provided as well as links to member lines.
“Each brand contributed content and imagery, allowing guests and travel agents to more fully appreciate the diverse features and amenities offered by the World’s Leading Cruise Lines, each a leader in its specific market segment,” said Bill Harber, Carnival Corporation’s Director of Marketing.
WLCL is part of Carnival Corporation & plc and capitalizes on the array of ships, destinations, durations, and cruising styles that are available for excellent vacation choices. WLCL also provides a number of cross-market opportunities for its brands, including joint research and advertising, trade and affinity group sponsorships, and active participation in a number of cruise industry functions and events.