Best Western Premier opens first Africa hotel

23rd Sep 2008

Best Western Premier, Best Western’s new upmarket brand, has announced plans for its first hotel in the Middle East and Africa region, the new Saïdia beach resort in Morocco.The Best Western Premier Le Jardin de Fleur will feature 126 luxury hotel residences and is scheduled to open in Q2 2009.
Located 35 minutes from Oujda International Airport, in the region known as the “blue pearl of Morocco”, Mediterrania-Saïdia offers 6 km of beautiful beaches, three 18-hole golf courses, a large leisure marina, business conference facilities and a wide variety of international restaurants and shops.
It will also feature a lagoon swimming pool, family entertainment, spa, themed restaurant & café-bar, and clubhouse set within landscaped Moroccan gardens, just minutes walk from the beach and golf course. Best Western Premier’s powerful global marketing and reservations network will enable the Saïdia destination to maximize on opportunities in the ever growing short-stay and longer-stay leisure markets.
In the same week, Property Logic signed a third management agreement with a Marrakech-based luxury hotel operator Hivernage, part of the Great Hotels of the World Consortium. The Hivernage Resort & Spa Saïdia will feature 76 villa residences each with their own private pool and will open in 2010. Enjoying a tranquil beach and golf position the resort will feature outdoor and indoor lagoon pools, Moroccan spa, French brasserie, clubhouse and tennis courts.
“We are developing a total of 11 individually-styled resorts that offer full hotel service operated leaseback properties in Le Jardin de Fleur Saïdia. We are currently in the process of finalizing management contracts with additional international and Moroccan hotel brands that will make Saïdia a top quality tourism destination,” comments David Woodward, Director of Hotel and Commercial Operations for Property Logic, the developer behind Le Jardin de Fleur resorts in Morocco.


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