Premier Inn gains customers in credit squeeze

Increasingly budget conscious consumers has helped Premier Inn be the star performer in Whitbread Group’s interim statement, with total sales increasing 17.9% and like for like sales 10.2%.
This positive growth has been driven by 7.6% more rooms sold in our expanded estate and REVPAR increasing 5.8%. Strong demand has been maintained in the commercial market, as corporate buyers are increasingly attracted to Premier Inn’s value-for-money price and facilities. In the period Premier Inns has opened 14 hotels and 1,157 rooms and remains on course to achieve over 4,000 new rooms this year.