Premier Inn gains customers in credit squeeze

4th Sep 2008

Increasingly budget conscious consumers has helped Premier Inn be the star performer in Whitbread Group’s interim statement, with total sales increasing 17.9% and like for like sales 10.2%.
This positive growth has been driven by 7.6% more rooms sold in our expanded estate and REVPAR increasing 5.8%. Strong demand has been maintained in the commercial market, as corporate buyers are increasingly attracted to Premier Inn’s value-for-money price and facilities. In the period Premier Inns has opened 14 hotels and 1,157 rooms and remains on course to achieve over 4,000 new rooms this year. 


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