Utell Hotels & Resorts has welcomed Maldron Hotels as its latest independent hotel partner. From today, the Irish hotel group will benefit from Utell’s sales, marketing and distribution expertise and services. This includes sales demand generation, a range of core marketing programmes, inventory management and systems technology to drive business through all demand channels to market.
Maldron Hotels recently acquired nine properties in Ireland, which were previously under the Quality and Comfort Hotels brand. Now independently managed, all nine properties will be represented by Utell and continue to offer over 1,500 guest bedrooms in Cork, Dublin, Galway, Limerick, Portlaoise and Wexford, In addition, Maldron plans to expand its portfolio of properties across Ireland and the UK over the next couple of years, further establishing the group as a key brand in the Irish market.
John Seaton, regional vice president of sales and account management at Utell, said: “Our focus is to enable independent properties like Maldron Hotels be more successful by competing globally. With many of our top customers seeing an annual growth of at least 20%, Utell is committed to generating strong results to help hotels fill their rooms and maximise revenue streams.”
Karina Dunne, Group Marketing & Sales Manager, Maldron Hotels, said: “This is a momentous time for Maldron Hotels as we launch our new brand and strategic marketing plan for the year ahead. As such it is vitally important for us to maximise all sales avenues in Ireland and worldwide. Utell’s global reach and industry expertise provided a natural choice for representation as we move forward with our ambitious growth plans.”