United trials food options

22nd Aug 2008

United is launching a trial
during the fourth quarter of food options for both business and economy
class.As part of the trial, on domestic flights with three cabins of
service, United will be offering United Business customers complimentary
fresh sandwiches, salads, snack boxes or snacks, depending on the length of
flight. The products will be the same as the Buy on Board sandwiches and
salads offered in United Economy. Business-class customers will continue to
enjoy complimentary beverages, including wine and cocktails.

  “Our industry is changing and we need to tailor products and services
to what customers value and provide them with more choice,” said Graham
Atkinson, executive vice president and chief customer officer. “We are
listening to our customers as we test new options in both the business and
economy cabins.”

  For trans-Atlantic flights originating out of and returning to the
company’s Washington Dulles hub, United will on a trial basis be offering
economy customers fresh Buy on Board options, including sandwiches, salads
and snack boxes. There are no changes under way for international business
or first-class customers, or for United’s transcontinental p.s. flights.

  At the end of the year, United will evaluate the results of the trial
and determine next steps.


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