The emerging importance of India’s burgeoning outbound tourism market has been confirmed by TripAdvisor launching a local Indian site. The site offers localised features, reviews and recommendations, providing comprehensive travel information to Indian travellers.
“We are very excited to launch TripAdvisor in India, knowing the increasing enthusiasm and participation of Indian travellers,” said Marc Charron, managing director, TripAdvisor Europe. “India’s diversity and natural beauty has enthralled the world for millennia. TripAdvisor India will not only offer Indian travellers relevant information, but also provide a platform to share their travel experiences, both in India and beyond, with the rest of the world.”
TripAdvisor is the largest travel community in the world, with more than 24 million unique monthly visitors, more than six million registered members and 15 million+ unbiased reviews and opinions. The backbone of TripAdvisor is the ability to enable its users to plan the perfect trip by providing real advice from real people.
With traveller advice on over 33,000 cities, 230,000 hotels and 76,000 attractions - Indian users can now make informed choices about their holiday plans.
In India, TripAdvisor has forged partnerships with leading online travel agencies such as Makemytrip, Yatra and Cleartrip. TripAdvisor has recently entered into a content syndication partnership with Cleartrip, wherein Cleartrip will display TripAdvisor ratings and reviews for hotels in India and 140 countries.