InterConti renews BBC World deal

15th Aug 2008

InterContinental Hotels &  Resorts has renewed its successful advertising partnership with BBC World News, with the commissioning of a second series of the popular travel programme The Real Cities.The ad-funded, weekly five-part series commences on Saturday 30 August at 1430 GMT on BBC World News. Worldwide viewers will have additional opportunities to watch the programme at primetime slots in each overseas market.

Carolyn Gibson, Vice President, Ad Sales, EMEA for BBC Worldwide said, “We are thrilled that InterContinental Hotels & Resorts have chosen to partner with us again, following the success of the first series of the The Real Cities. Ad funded programming offers our clients a customised 360 degree brand solution across TV, online and off-air, which is fully supported by our BBC World News in-house sales team, spanning ad productions through to marketing and PR.”

Jenifer Zeigler, Senior Vice President, Global Brand Management for InterContinental Hotels & Resorts, added, “We couldn’t be more pleased with the partnership because it raises awareness and consideration for our brand as we continue to grow our portfolio of hotels and resorts around the world. The Real Cities appeals to our guests and the programme’s authentic and enriching perspectives bring to life InterContinental’s ‘in the know’ positioning.”

Available to 78 million weekly BBC World News viewers around the globe, these new episodes of The Real Cities, visit the five exciting cities of Cairo, Milan, Stockholm, Hanoi and San Francisco. With the help of knowledgeable, well known local personalities, the series reveals to viewers the key spots to visit and other tips related to the destination.


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