Southwest Airlines and VISIT FLORIDA have announced a large scale,
integrated promotional partnership designed to raise awareness of Florida’s
many attractions in key markets such as Philadelphia, Chicago, Baltimore,
Washington, DC, Pittsburgh, the Boston area, and Dallas.
The joint marketing initiative includes television advertising, online
advertising, promotions, and public relations elements and is designed to
increase visitation to the Sunshine State this fall. As Florida’s largest
carrier, Southwest is uniquely positioned to help increase visits and
promote the many attractions of Florida.

  “Florida is a great year-round destination, and we are thrilled to
partner with VISIT FLORIDA to help get the word out about all that Florida
has to offer,” said Derek Kuester, Manager of National Promotions and
Partnerships. “Florida has been very good to Southwest, and we have been
good for Florida—this is a win-win for both of us.”

  VISIT FLORIDA is the state’s official source for travel planning.
Travelers can find the information necessary to plan the perfect Florida
vacation at the award winning http://www.VISITFLORIDA.com web site.

  “VISIT FLORIDA is committed to establishing Florida as the #1 travel
destination in the world,” said Tammy Gustafson, Planning and National
Accounts Executive of Universal Orlando and VISIT FLORIDA’s Marketing Vice
Chair. “This partnership with Southwest Airlines will inspire millions of
travelers to consider a Florida vacation this fall and winter.”
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