The Rocco Forte Collection has appointed Anna Martin as its new Director of
Communications with responsibility for global public and media relations as well as
internal communications across the luxury hotel group.
Anna will be responsible for further developing and implementing the communications
strategy to maximise awareness and exposure of The Rocco Forte Collection’s hotels,
restaurants, services and values across all media in addition to the management of
the group’s internal communications.
Anna joins The Rocco Forte Collection with more than eight years experience in the
travel industry, having held several senior permanent and consultancy communications
roles in the airline sector including more than seven years at British Airways.
During her time at the UK airline she also held roles in marketing, sales and
airport management and previously spent three years with Goldman Sachs.
Anna will be responsible for the luxury hotel group’s global network of Public
Relations agencies, working closely with them to develop communications programmes
to support the next stages in the company’s expansion.
Anna will replace Sue Heady who left the company in 2007 and will be assisted by
Media Relations Manager Rebecca Holloway and Communications Executive Romina
Richard Power, Brand Managing Director of The Rocco Forte Collection, said:
“I am delighted that Anna has joined us. Her experience within the travel industry
and her strong contacts in the media will be a great asset to the company and the
brand. Working with Mark Allvey our Global Sales Director, Anwen Parry our Director
of E-Commerce & Distribution and Caroline Frankel de Rosnay our Brand Marketing
Director, I believe that Anna’s appointment completes an outstanding senior team
which will give strong sales and marketing support to the hotels within our
collection, help launch the new hotels under development and continue with the
growth of our brand.”