Starwood launches

The Luxury Collection Hotels & Resorts has launched the new, unveiling “a world of exploration featuring unique, authentic and enriching experiences at the world’s most desirable destinations.” The new brand site also features exceptional photography from National Geographic Image Collection, giving The Luxury Collection’s affluent global explorers access to the magnificent settings surrounding each Luxury Collection property.

Inspired by the world of art museums and galleries, the site is designed to showcase the rich diversity of The Luxury Collection portfolio, which features some of the world’s most iconic, award-winning properties, including Hotel Danieli, Venice; Hotel Imperial, Vienna; Grande Bretagne, Athens; Bora Bora Nui Resort and Spa, French Polynesia; The U.S. Grant, San Diego; Palace Hotel, San Francisco and The Phoenician, Scottsdale.

“Today we proudly unveil the new, offering our global guests a rich online experience that will mirror the unique and authentic experiences found at The Luxury Collection’s Hotels and Resorts,” said Phil McAveety, Executive Vice President and Chief Brand Officer, Starwood Hotels & Resorts. “For today’s affluent global explorer, The Luxury Collection is the curator of extraordinary destination experiences where nothing less than an exceptional level of service, perfect location and indigenous personal offerings will do.”