Visit London launches complaints service in time for 2012 Olymics

Visit London has launched an official complaints service as part of a scheme to make London more visitor friendly in the lead up to the London 2012 Olympic and Paralympic Games.The complaints service is part of the London Development Agency’s Improving the Visitor Experience - towards 2012 programme which includes a variety of measures designed to support and improve London’s tourism businesses.

Visit London Chief Executive, James Bidwell said: “The London 2012 Games are a once-in-a-lifetime opportunity for the capital’s tourism industry. The forecast incremental tourism benefit of the Games is £2.2 billion for London and £2.9 billion for the UK and it is vital that we get it right. That is why we are taking action now to ensure that visitors to London are happy with every aspect of their time in the city.”

The new service aims to simplify the complaints procedure by coordinating the many enforcement bodies currently involved in the process, and providing a single point of contact for complainants.

Mr Bidwell added: “By simplifying the complaints procedure, we hope to encourage people to let us know if something went wrong during their visit - this feedback is the best way for us to learn and improve the London tourism offer before the London 2012 Games.”

Previously, complaints were received by a variety of organisations around the city, visitors will now only have to register their complaint with Visit London who will resolve the complaint as soon possible or forward the details to the appropriate organisation.


The complaints service is available now at and also from any London TIC (Tourist Information Centre) or can be sent in by email to [email protected]