Qatar Airways has unveiled its brand new global television, print and online campaign focusing on its premium brand credential, complete with the new tagline, ‘The world’s 5-star airline.‘The new advertising tagline is designed to give emphasis to Qatar Airways’ rapidly expanding worldwide network and the airline’s drive to build its premium brand image on the global stage.
The moves comes as Qatar Airways introduces a brand new global identity with emphasis on the name Qatar in large bold letters to reflect the country as a leading world aviation hub.
The brand communications campaign includes three new 30-second television commercials showcasing the airline’s best attributes - award-winning hospitality, cuisine and international network with particular emphasis on Qatar Airways’ exclusive Premium Terminal at Doha International Airport and the award-winning inflight cuisine.
Qatar Airways has simultaneously launched its global online branding campaign across several websites, including Bloomberg, CNN International, BBC World and Yahoo!
In addition, the airline has produced a series of dynamic 360 degree online vignettes showcasing the crème de la crème of the airline’s products.
Qatar Airways Chief Executive Officer Akbar Al Baker said the new campaign reflected the great strides the national airline of Qatar had made in such a short few years since its launch.
“Qatar Airways was formed in 1997 and so much has happened with the airline and the industry since its creation,” he said.
“We have developed and evolved into an airline of choice. But there is no room to rest on our laurels, which is why we have to maintain our strong position in the market and project our best attributes to the travelling public.
Qatar Airways operates a young and modern fleet of 62 Boeing and Airbus aircraft to 83 cities across Europe, Middle East, Africa, Indian subcontinent, Far East and North America. The airline currently has orders for more than 200 aircraft worth over US$30 billion.