Qantas unwraps new flyer programme

The Qantas Group has unveiled its new Qantas Frequent Flyer
programme, offering over five million members the option of using points to book any seat on any
Qantas or Jetstar flight.

The Chief Executive of Qantas Frequent Flyer, Mr Simon Hickey, said the enhanced program
combined a range of new and expanded benefits with the more traditional fixed points
redemption option that had been available to members for many years. 

“These changes will establish the program as a world leader among loyalty programs in terms of
the value it offers members and the breadth of product choices,” Mr. Hickey said.

He said that from today, Qantas Frequent Flyer members had three different options for
obtaining award seats:
Qantas and Jetstar Any Seat Awards, which allows members to use points for any seat
including taxes and charges on any flight with a QF or JQ number. Not all special
promotional fares are available as Qantas and Jetstar Any Seat Awards and Award flights
must be booked at least 24 hours before scheduled departure;
Points Plus Pay, which allows members to use a combination of points and a credit/charge
card payment, for Qantas and Jetstar Any Seat Awards and in the Qantas Frequent Flyer
online store; and
Qantas and Partner Classic Awards - the traditional option of using a set number of points
for a limited number of seats on Qantas, Jetstar and partner airlines, with no change to the
points required. 

Mr Hickey said Qantas had analysed feedback from Frequent Flyer program members in
Australia and New Zealand as well as assessing the best aspects of loyalty program offerings by
major companies around the world to develop the new program.

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“The enhancements we are introducing today will make Qantas Frequent Flyer an even more
powerful loyalty program, as well as a strong business in its own right,” he said.

“Over its 21 year history, Qantas Frequent Flyer has become one of Australia’s most popular
and recognised loyalty programs. More than five million people are members, and more than
5,000 people join each week.

“Last year, Qantas Frequent Flyer members redeemed points for more than three million seats.
Under the new Any Seat Award option, members with sufficient points can access more than
three million seats each month in all classes covering more than 140 destinations in 38
countries.
 
“The Qantas and Jetstar Any Seat Awards are an incredible offering to add to the popular
current Classic Awards. Obviously, Any Seat Awards will generally cost more because they
reflect the commercial fares available and include all taxes and charges.

“Our research strongly indicates that many of our members want a guaranteed seat on the day
they want to travel, and are happy to pay more for this. For other members, who have more
flexibility in their itineraries, we are not changing the Classic Awards option.” 

Mr Hickey said at 9am today, members could have taken advantage of the following Any Seat
Award options for return Economy flights inclusive of taxes and charges:
Sydney-Gold Coast in July (Jetstar) from 18,000 points
Sydney-Christchurch in July (Jetstar) from 57,012 points
Melbourne-London in November (Qantas) from 223,925 points
Sydney-Melbourne in July (Qantas) from 26,792 points

He said members had the opportunity to earn points with more than 350 program partners
including airlines, hotels, financial institutions and retailers, and could use their points - or the
points plus cash option - to purchase a broad range of merchandise from an expanded online
Qantas Frequent Flyer Store.

“The Qantas Frequent Flyer Store now offers an expanded range of more than 700 products and
gift vouchers covering everything from hot air ballooning and Qantas Holidays travel, to music
downloads from Sony BMG*,” Mr Hickey said.

He said Qantas Frequent Flyer would be supported by a new advertising campaign, launched
today, that focused on its extensive range of partners and great new rewards.
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