The Leela Palaces, Hotels & Resorts has announced its new sales and marketing agreement with US based Preferred Hotel Group.

Preferred Hotel Group (PHG) is a global leader in the hospitality industry providing reservations, sales and marketing services to more than 600 independent hotels and resorts in over 65 countries.

Onno Poortier, President of The Leela Palaces, Hotels & Resorts, says, “This alliance will strengthen our brand positioning, awareness and market penetration, which is especially important as The Leela is expanding its pan-Indian presence.”

The alliance with the PHG will provide The Leela with extensive access to four of the largest consortia: Amex, CWT, BCD and Hogg Robinson as well as PHG’s airline and credit card partnerships. It will also drive international sales through the 29 Global Sales Offices of PHG.

Confirming the alliance, John Ueberroth, CEO of the Preferred Hotel Group said, “I have a deep appreciation for India and have visited many times throughout my career. We are proud to partner with The Leela Palaces, Hotels & Resorts because we complement one another in several key areas - strong leadership, dedication to growth in key strategic locations, and vision for a new standard of luxury in India.”

Hotel Leelaventure Ltd. owns and operates The Leela Palaces, Hotels and Resorts in
Mumbai, Bangalore, Goa and in Kovalam (Kerala); have new developments in Gurgaon (opens Nov. 2008) and Udaipur (opens Jan. 2009), Chennai (opens 2009), New Delhi (opens 2010), Hyderabad and Pune (opens 2011); and already have a marketing alliance with Kempinski (hoteliers since 1897) and are members of Global Hotel Alliance headquartered in Geneva, Switzerland.
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