bmi company scheme exceeds targets

The number of members joining bmi’s SME loyalty scheme ‘company rewards’ has already exceeded its target for 2008, seven months ahead of schedule. Latest figures reveal that over 800 SMEs have signed up to the scheme, which benefits companies travelling frequently on the bmi network.

The positive figures are great news for the loyalty scheme that re-launched in February 2008 after an extensive development project.  Its popularity can be attributed to a number of product enhancements, which enables companies to earn with its innovative new points system and redeem them with greater flexibility.  One of the key advantages of the scheme, over similar initiatives operated by other airlines, is its accessibility online at any time.  In addition, points can be earned on all routes on the bmi network, increasing the opportunity to earn more points.


By far the leading rewards scheme of its kind company rewards gives business travellers flying on bmi’s network the opportunity to earn up to 20 points per flight, per passenger.  Each point earned is worth £1 and is redeemable for rewards such as e-vouchers (to pay for future bmi flights) or a cashback bonus. Businesses can also choose to donate their points to bmi’s nominated charity Save the Children.  As an additional reward companies that spend £50,000 or over in any twelve month period will also receive a four per cent cash back bonus.



Kam Jandu, bmi general manager - UK sales said; “The re-launch of company rewards earlier this year is already yielding results above our expectations, with the number of members exceeding our target of 800 for the year end.  These strong results demonstrate that the benefits of company rewards are highly competitive and are therefore proving exceptionally popular with SMEs.  The flexibility to redeem the points as e-vouchers, cashback or as a charitable donation, and the ease of which this can be done, have all been contributing factors to the scheme’s success.”



One of the key advantages of the scheme over similar schemes operated by other airlines is its accessibility online at any time. Businesses have immediate access to their account with an up-to-date statement and the ability to redeem points online 24 hours a day, 7 days a week as well as being kept up to date with all the latest news and exclusive offers from bmi. company rewards is unique to any other company loyalty scheme because the rewards are more flexible and generous.