RiVa wins Turks PR deal

RiVa Publicity
has been appointed by the Turks
and Caicos Tourist Board as the UK
PR agency to represent the luxury Caribbean destination.
RiVa Publicity will be working to an
all-encompassing brief including
Travel, Fashion, Trade, Financial,
Property, Specialist and Broadcast
RiVa Publicity will be working hand
in hand with the UK Marketing
team, to reinforce the islands’
position as the number one luxury
destination in the Caribbean and
the world
The key element of the brief will be
to generate interest and increase
travel to the Turks and Caicos
Islands by securing media coverage
and creating awareness via PR
initiatives, also to create financial
stories bringing investment to the
islands supporting TCInvest (Turks
and Caicos Islands Investment
Agency) an independent agency in
the islands with a mandate to
attract new offshore investment,
encourage entrepreneurship
amongst the residents and provide
financing to the local population.