Travel Buddy unveils First Choice deal

15th Apr 2008

Travel Buddy, the mobile company that provides location based information to holidaymakers relevant to their travel dates and destination has announced it has developed a system for First Choice.The travel company’s customers will now be provided with up-to-date ski and snow reports so travellers can plan ahead and make the most of their time on the slopes.

This new offering provided by Travel Buddy will offer First Choice customers the option of receiving ski and snow information related to their destination and time of travel via a text message. Users signed up to the service can access this information for the period of their holiday and it will automatically stop the day they return. The service provides a valuable communication tool to First Choice customers, direct to their mobile prior to departure as well as in the ski resort. The information removes the pressure of finding out the weather reports for the day and allows customers to kick back, relax and enjoy their winter break.


In addition to the ski and snow reports, First Choice customers can also request local emergency and contact information specific to their actual destination by just texting the keyword ‘Info’ to a designated number.



Adam Winterflood, managing director at Travel Buddy commented: “As any skier knows, the snow forecast before and during your holiday, is an integral part of the experience. By receiving ski and snow updates prior to departure and throughout the holiday, it builds excitement around the winter break and makes it possible for customers to plan their day in advance. More companies are increasingly looking into investing in these types of location specific information offerings to provide tailored services and communication to customers.”


Luke Gaskins, general manager for innovation at First Choice said: “We recognise that our customers want to be on the slopes when the snow and ski conditions are at their best, as well as enjoy all the other winter activities available to them at the resort. Therefore, we are always looking for new ways to enhance the services we provide and this is why we have teamed up with Travel Buddy to provide daily weather updates. Skiers and boarders will now have up-to-date information at their fingertips so they can utilise their time wisely and ensure that they have the perfect winter holiday. “


Travel Buddy provides location and content information in a fully managed, branded solution. The company now has proprietary content for over 1200 destinations as well as a Mobile Translator delivered by Java Applet in 11 different languages. In addition to the ski report service for First Choice, Travel Buddy also provides text message advice and support for the customers of leading travel brands.



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