Rooster has won the brief to handle consumer and trade PR in the UK & Ireland for the enchanting Mediterranean country of Tunisia. Rooster has been hired by the Tunisian National Tourist Office (TNTO), following a contested pitch.
Rooster’s brief is to promote Tunisia’s awe-inspiring range of tourist attractions and opportunities. These include miles of beautiful beaches, a millennium of history, golf courses, Thalassotherapy spas, the mysterious Sahara and much more besides.
Rooster’s campaign will support Tunisia’s key message as “The Jewel of the Mediterranean” and communicate the country’s close proximity to the UK - it’s only a two and a half hour flight from London.
Néji Ben Othmane, Director UK & Ireland, TNTO, stated: “We are delighted to have Rooster on board. The energy and enthusiasm shown by the team is exactly what we need to communicate successfully Tunisia’s variety of attractions and activities as well as its natural beauty and charm.”
James Brooke, Rooster’s Managing Director commented: “Adding such a sought after tourist board account to our growing portfolio is a great privilege. We are looking forward to getting under the skin of Tunisia and wowing the media with everything this captivating country has to offer!”