Virgin Atlantic has announced the launch of its second route-dedicated inflight magazine, MRU. This bi-annual publication, which has been produced exclusively for Virgin Atlantic, is now available to all passengers onboard the airline’s flights between London Heathrow and Mauritius.
Published by Hot Media MRU aims to give Virgin Atlantic’s passengers an insiders ‘all you need to know’ guide to Mauritius. The magazine contains features on local life in Mauritius, advice on romance from the resident wedding guru and a guide to the islands best bars, restaurants, tours and activities.
Lysette Gauna, Head of Brand for Virgin Atlantic, said:
“We are delighted to introduce our second route-dedicated inflight magazine. DXB, our Dubai dedicated magazine was launched in August 2006 and following its success we decided to launch MRU. We are sure that Virgin Atlantic passengers will benefit from the insiders knowledge that MRU has to offer as well as the exclusive offers that are featured within the magazine.”
Virgin Atlantic launched twice weekly services to Mauritius in October 2007. Services between London and Mauritius operate on Fridays and Sundays from Heathrow and Saturdays and Mondays from Mauritius.