fish4 teams with Expedia for new site and Expedia Distribution, have announced a new partnership to create fish4holidays; an online one-stop-shop for consumers to source and book hotel accommodation and packages. From 2nd April 2008, fish4holidays will be fully integrated into the fish4 website at, and will offer customers a comprehensive choice of international leisure and business hotels as well as flight packages with car hire. Powered by the Expedia Distribution booking engine and co-branded, fish4holidays will be fast and efficient to navigate and offer competitively priced deals all year round.

David Roche, senior vice president, Expedia EMEA, comments, “We are delighted to be working in partnership with fish4. This deal further demonstrates Expedia Distribution’s white labelling expertise and commitment to broadening the base of partners that we work with outside of the travel arena.  We have made a considerable investment in our distribution technology and this has enabled us to be highly competitive when pitching to new partners. We have developed a tailored, co-branded offering for users of, utilising the world class hotels, flight and ancillary travel products that Expedia is known for.” 

Joe Slavin, CEO fish4, said, “We are pleased to be working with Expedia Distribution to create an additional new offering for our customers.  Expedia is the world’s leading online travel provider and their expertise combined with an extensive partner network and efficient booking engine will ensure that we are providing the best service in booking holidays.

“Our decision to enter the holiday market was a logical step for us to take as planning and organising a holiday, buying a new home or a new car, or getting a new job are all key decisions that affect our customers in their everyday lives.”

“fish4holidays is just one of the exciting new ways in which we are enhancing the fish4 brand.”