VEGAS.com has entered into a joint venture with Mexico.com to run the site’s operations and marketing with the intention of bolstering tourism to Mexico.The new Mexico travel site launched March 31 and features air-hotel packages, hotels, cruises, tours and attractions and will provide expert content and advice for travelers.
More than 13 million U.S. travelers visited Mexico in 2007 according to Mexico’s Tourism Board.
“As a top leisure destination for Americans, we want to make sure that Mexico.com offers consumers the most fulfilling experience and accurate information,” said Howard Lefkowitz, VEGAS.com President. “We’re going to bring the expertise, technology and attention to the customer that we’ve mastered in Vegas to Mexico.com. And while this is a terrific opportunity for expansion, we’ll keep our focus squarely on the ball in Las Vegas as we work toward developing these new market opportunities within the multiple destination cities in Mexico.”
With spots ideal for families, golfers, honeymooners, divers, sunbathers and history buffs, Mexico as a destination attracts a wide array of travelers. Some of the more popular Mexico vacation destinations include Cancun, Cozumel, Puerto Vallarta, Riviera Maya, Cabo San Lucas and Acapulco plus a range of other areas to explore.
“VEGAS.com has an outstanding track record with us,” said Travis Christ, US Airways Vice President of Marketing. “We’ve worked with VEGAS.com for a long time and have seen significant growth as a result of our partnership. US Airways is already one of the largest carriers from the United States to Mexico, and we know that our market share will only increase when VEGAS.com does for Mexico what it did for Las Vegas.”
VEGAS.com will take its superior local platform, technical expertise, marketing savvy and bilingual expertise running www.espanol.vegas.com and will apply it to Mexico.com’s platform and offerings, bringing a completely new online experience to visitors who are interested in traveling to Mexico.
“This is an outstanding partnership,” said Rami Schwartz, founder of Mexico.com, who will remain active in the company as a member of the Board. “VEGAS.com’s expertise and success has been an inspiration to all of the local destination sites around the world, and we’re thrilled to be in business with them to bring their proven platform to Mexico. This has been a labor of love for me, and it’s wonderful to be involved as we take the site to the next level.”
VEGAS.com’s platform and efforts are supported by 500 staff members, including bi-lingual customer service 24/7 in English and Spanish and award-winning marketing and technical teams.