michigan.org reveals new look

19th Mar 2008

America’s most popular state
tourism Web site, michigan.org , has unveiled a new look and new features.The new
site, launched this week by Travel Michigan, a division of the Michigan
Economic Development Corporation, the state of Michigan’s official agency
for the promotion of tourism, was designed to reflect the award-winning
Pure Michigan brand, as well as include videos of Michigan travel
destinations, plus nearly one thousand new photographs to help individuals
and families make travel decisions.

  Easy to navigate and search for specific information on places to go,
things to do and places to stay, the site also offers one click sign up
opportunities for the free 2008 Michigan Travel Ideas publication and to
register for free monthly travel eNewsletter. Web visitors also will see
link ‘clouds’ highlighting further information based on their search. In
addition, the latest travel news is now available via RSS.

  Share Your Pure Michigan Experiences already has more than 60 personal
stories contributed by Michigan travelers. Individuals can click on the
Experiences box on any page of the site to read items and/or submit their
own travel adventure. One of the most popular shared stories is Moose on
the Loose, a tale about a 600 pound moose visiting downtown Iron Mountain.

  “It’s always good to refresh promotional tools, and that’s what we did
over the last several months with michigan.org . The new site offers an
updated navigation system to discover Pure Michigan travel information with
ease,” said Travel Michigan Vice President George Zimmermann. “We believe
the new look and features will continue to attract record numbers of
potential Michigan travelers.”

  Deemed the most popular state tourism Web site in the country in 2007
by Hitwise, an online measurement company, michigan.org received the
largest percentage of U.S. visits than any other state tourism Web site
last year. Among a custom category of the 50 U.S. state tourism Web sites,
michigan.org averaged 8.68 percent of market share of U.S. visits for 2007. 



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