VRG picks Sabre solution

VRG Linhas
Aereas S.A., which supports the VARIG brand, has chosen Sabre Airline
Solutions to help the airline grow revenues and optimize customers’
experience through its SabreSonic suite.The SabreSonic suite is a comprehensive, modern solution that
helps airlines attain their top priorities, delivering an advanced
customer-focused solution that also drives revenue performance. From
powerful multi-channel sales to efficient customer service, a superior
customer experience and comprehensive reporting and analysis, the
SabreSonic suite provides the operational flexibility VRG needs in
today’s competitive marketplace.

  The solution will establish sales and customer service systems
integration - which used to be a combination of two different systems,
now is just a unique platform. That means shorter and faster
operations in a single environment. Another important factor is that
the platform will not be locally installed, therefore, the company
will have no costs for maintaining equipment and servers; instead,
Sabre Airline Solutions will be in charge of this service.

  “VRG believes SabreSonic capabilities, such as Automated Exchange
and Refund, Frequent Traveler Profiles, traveler Check-In and many
other features located within an easy-to-use graphical user interface,
will help the carrier enhance productivity while exceeding customers’
expectations with superior customer service,” said Lincoln Amano,
VRG’s commercial director. “The airline also said the variety and
versatility of the SabreSonic system, Sabre Airline Solutions’
commitment to customer satisfaction, and the SabreSonic community
product governance model, were significant factors in selecting the
SabreSonic solution.

  “Sabre Airline Solutions is committed to quality and service
excellence,” he said. “Their devotion to continuous product
improvement, as illustrated by the SabreSonic solution, will help us
continue to meet our needs as we grow. It was also important to have a
solution that will integrate well with our other systems, so now we
will not need to commit additional time and resources to make it work
for our operations. Besides, the SabreSonic solution has an advanced
sales suite via Internet that will provide customers a positive
experience on using this sales channel. As a result, the company
expects a highly increment on sales via Internet, either directly to
end users or through travel agents, with a subsequent reduction on
selling costs.”

  VRG will now become a member of Sabre Airline Solutions’ advanced
customer community, a forum for member airlines to collaborate with
each other to help drive the investment prioritization of Sabre
Airline Solutions’ technology projects.


  The community includes streamlined access to the full breadth and
depth of Sabre Airline Solutions’ solution resources as well as
consistent customer care and delivery practices.

  “At Sabre Airline Solutions, we are always examining our solutions
and making adjustments as needed to help airlines like VARIG adapt to
the constantly changing demands of the industry,” said Jim Barlow,
senior vice president, SabreSonic solutions for Sabre Airline
Solutions. “The SabreSonic solution is the most progressive,
comprehensive customer sales and service solution in the industry.
Value is realized for our customers, as VARIG has recognized, through
cost reductions, revenue growth, and a seamless customer experience.”