IT Group has announced that it has selected OpenTravel CRM for use by its 800 plus member travel agency consortia. Under the arrangement, travel agency members within the IT Group network will have free access to a special branded version of OpenTravel CRMå?, which is a web based customer relationship management (CRM), e-marketing and back office business suite designed for travel.
According to Joseph Mazzarella, president and CEO of Travel Sciences, which developed OTC, “We are very excited about this new relationship. IT Group is a major travel agent network representing over 1.4 Billion Dollars in annual sales and it is gratifying that IT Group selected OpenTravel CRM as its CRM of choice. We have over 2,000 independently registered users of OpenTravel CRM in 4 months and the addition of another large member community is very significant.”“
Don Gould, the President of IT Group, also expressed enthusiasm about the new arrangement. ““We have seen many tools in the marketplace, and we feel that OpenTravel CRMå? is an exceptional solution. It offers state of the art CRM functionality along with integrated marketing campaign management and tracking, sales reporting and customized invoicing for agencies. The OpenTravel CRM suite will provide our agents with enhanced sales and marketing capabilities, customer centric service delivery, and best of breed client base building and management tools. Our agent community is very productive, and IT Group is committed to providing our members with the very best that the industry has to offer.”“
Under the arrangement, IT Group member agencies can set-up their own private agency accounts and user agents have their own log-in. Users will access a co-branded, special version of OpenTravel CRM. IT Group member users will enjoy all of the functional capabilities provided to independent users of OpenTravel CRM without any restrictions.
It is expected that OpenTravel CRM will be available to IT Group members in the next 45 days.