Garden Inn brand reveals new URL

14th Feb 2008

Hilton Garden Inn has announced the new URL for the upscale mid-priced brand: making it easier for travelers to find the nearest Hilton Garden Inn. further reinforces the Hilton Garden Inn or ‘HGI’ brand identity to both leisure and business travelers as well as meeting planners and travel agents.

The introduction of complements the brand’s “Tomorrow’s A Big Day” marketing campaign, as the Web site allows guests to research hotels, find activities, attractions and weather forecasts to a variety of destinations as well as get tips and ideas on how Hilton Garden Inn can help them prepare for their big tomorrow—whether it’s an out-of-town client meeting, family get together or upcoming marathon.

“With the continued growth of the Hilton Garden Inn brand across North America and Europe, we thought it was important to utilize as our brand URL as a direct and memorable way to elevate the Hilton Garden Inn awareness level to both new travelers and loyal guests,” said Adrian Kurre, senior vice president - brand management, Hilton Garden Inn. “Since the launch of our brand in the mid-90s, we have proven to be a distinct, competitive and award-winning hotel choice for business and leisure travelers looking for quality accommodations and distinctive amenities at a reasonable price.”

Each Hilton Garden Inn location provides the products and offerings to help guests prepare for their big day. Signature brand amenities include the Garden Sleep SystemTM bed which enables guests to adjust the firmness or softness of the bed; ergonomic Mirra® chair by Herman Miller; a full service restaurant serving freshly cooked-to-order breakfast and evening room service; the 24-hour Pavilion Pantry® convenience market featuring a variety of snack options, microwaveable meals, a selection of beverage options and sundries; complimentary high-speed Internet access and remote printing; a 24-hour business center and a complimentary workout facility offering state-of-the-art cardiovascular and strength training equipment



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