Pegasus Solutions and Leonardo Media have announced they have entered into an agreement to create ContentHub.The new service, to be formally introduced in three weeks at ITB Berlin 2008, is designed to provide hotels with a single environment to manage and distribute all of their online hotel content.
ContentHub will enable hotels to seamlessly access, update and manage their images and text, and then distribute the content to the many channels supported by both Pegasus and Leonardo. This enhanced content management service will also enable hotels to take full advantage of the numerous multi-media tools available to ensure their content is up-to-date and compelling.
“This agreement between Pegasus and Leonardo brings together two best-in-breed industry leaders to provide the optimum in content management,” said Tore Wick, vice president of business development, Pegasus distribution services. “With Pegasus’ proven online distribution database (ODD) and Leonardo’s exceptional quality of media content and distribution, we will bring customers a truly comprehensive content management solution that enables them, for the first time, to effectively manage both images and text.”
ContentHub’s single interface enables hotels to manage and distribute their content in a consistent manner to all channels, including the global distribution systems (GDSs), major travel Web sites, search engines, tour operators and travel consortia. This enables hotels to have consistency of content across a wider range of distribution channels, along with improved quality and freshness of content. In addition, the ContentHub will allow hotels to fully optimize their content to truly represent their brand on a global scale with multi-lingual capabilities incorporated into the text and images.
“Today, visual content is imperative for hotels to have,” said David Elton, CEO, Leonardo Media. “To reach their consumers, hoteliers must efficiently manage images, text and video, and quickly move this content across multiple distribution channels. Managing this process is a daunting and expensive challenge. ContentHub eliminates these issues and delivers quality and consistency of brand content and unmatched distribution reach at a very affordable price.”