VisitBritain parades UK natural beauty

A new exhibition of the UK’s natural beauty at its best, featuring images of stunning landscapes and cinematic countryside goes on display in London this February. National tourism agency VisitBritain believes it will help challenge mistaken perceptions that Britain ranks just 23rd out of 36 countries for being rich in natural beauty.

The exhibition from 21 February to 9 March at [email protected] features stunning images - one up to nine feet in length - spanning the whole of the UK from Upper Loch Torridon in the Highlands to Winterbourne Abbas, Dorset, from County Down and Conwy to Norfolk. The images reflect the variety of British landscapes from sandy shores to rocky coasts, a fairy glen and a nature reserve, lake and riverside views to moors and bluebell woods. All can be explored by British and international visitors.


Among those exhibiting at [email protected] is award-winning, Yorkshire-based landscape photographer Joe Cornish, along with Rod Edwards, David Ward and David Noton. An image taken by Landscape Photographer of the Year, Jon Gibbs, also appears.



Jasmine Teer, Britain on View’s photography manager, says: “Britain’s coast and countryside is a huge part of our appeal as a destination for visitors and the exhibition will remind people of the landscapes that we as a nation are so famous for. They represent only a small percentage of the thousands that can be downloaded from and used to promote tourism.”


The exhibition runs from 21 February to 9 March ahead of the second British Tourism Week, which kicks off on 10 March under the patronage of HRH The Prince of Wales. The Week aims to galvanise organisations and individuals to take pride in being part of the nation’s fifth biggest industry. Events aim to raise the profile of an £85 billion visitor economy and draw national awareness to its critical importance and the contribution it makes to local economies and millions of livelihoods.


Tom Wright, chief executive of VisitBritain and co-chairman of British Tourism Week’s multi-sector steering committee, says: “Around 2.1 million people - nearly eight per cent of the workforce - in a wide range of sectors depend on tourism for their jobs and livelihoods.


“We want to raise the profile of destinations and tourism experiences throughout the nations and regions of Britain. We hope that if nothing else, events like the Britain On View exhibition will inspire MPs, the media, opinion-leaders and consumers to take time for a day visit or overnight stay during British Tourism Week.”