Global Travel Market has celebrated the second birthday of the launch of its first meta-site, www.australiatravelmarket.com . The site was launched in February 2006 to enable web users to search for everything they would need when visiting Australia, from flights and hotels to travel insurance and excursions. The site is now recognised as being the leading Australia specific travel portal in the UK with over 7,000 Australian tourism products featured on the site and most of the UK’s leading Australian Specialist Tour Operators.
Chief executive Dave Simmons said the launch of the site has proved so successful, Global Travel Market is now running 13 branded websites promoting a range of niche markets ranging from Asia, Arabia and business class flights to the Cayman Islands as well as the original Australian proposition. Not content with launching these market specific meta-search sites solely in the UK, over the last two years Global Travel Market has launched sites in China, India and New Zealand.
Between them these sites now offer access to 437 airlines and 84,327 hotels while 125,000 subscribers receive Global Travel Market’s regular Travelnow newsletter. Site traffic continues to grow, with Global Travel Market experiencing an average 10% growth in visitor numbers every month. Simmons said: “When we launched we were confident that the idea of applying the principles of meta-search to market specific platforms would add value to the user, however we have been amazed at how well the concept has been received by our travel partners, who really value the opportunity to use the Global Travel Market platforms to cost-effectively target niche markets.”
In the last two years Global Travel Market has also formed marketing partnerships with Cayman Islands Department of Tourism, Tourism Malaysia, The Tourism Authority of Thailand, the Hong Kong Tourism Board and the Government of Dubai Department of Tourism and Commerce Marketing.
Media partnerships have also been set up to provide travel search functionality with leading brands including Lonely Planet, Time Out, Telegraph, CityAM, Dorling Kindersley, Responsible Travel and Business Traveller. More deals expected to be announced in the coming weeks both in the UK and the Asia Pacific region.
Simmons said: “The growth of the meta-search concept has been phenomenal over the last two years with both industry and consumers alike embracing the model. It has been fun to be part of this process. What is key for us is the market specific nature of the Global Travel Market meta-search sites enables us to add real value to both users and travel partners alike. We are now regularly being asked by our existing partners what new destinations or product categories we will be launching next. I guess we’ll have to wait and see…...”