The Leading Hotels of the World has enjoyed its most successful year ever in 2007, setting new records in sales and revenue.The percentage of business driven into The Leading Hotels of the World’s London hotel members rose from 16% to 21% - a total increase of 5% of their total yearly business. And the number of room nights produced for London increased by 13,000 in 2007.
Current London members are: Baglioni, London; Brown’s Hotel; Cadogan Hotel; Four Season, London; The Halkin; The Langham, London; The Milestone Hotel & Apartments; One Aldwych and The Ritz.
Total roomnight sales production of nearly 1.65 million surpassed the previous record level reached in 2005. This impressive achievement was the result of two major influences: the robust travel industry and the strength of client loyalty to the Leading Hotels brand among hoteliers and consumers. Website initiatives at lhw.com helped boost the growth of the Internet distribution channel, with production growing by 12% over the preceding year, from 220,884 room nights in 2006, to 247,269 in 2007.
The average room rate continued its strong upward trend from USD 412 to USD 470, marking the highest ADR ever achieved by the company in its 80-year history. Once again, The Leading Hotels of the World, Ltd. delivered the highest average rate in the luxury hotel sector.
Company president and chief executive officer Paul M. McManus, commented, “Despite some uncertainty in the economy and volatility on the international geopolitical scene toward the end of 2007, Leading Hotels marked its strongest year ever. Indeed, these factors continue to fuel interest in membership in our organization, as hotels look to us for the exceptional value and revenues we deliver, and for our unrivalled brand recognition.”
He concluded by saying, “We are encouraged by the continuing vibrancy in luxury travel, despite recent market fluctuations, and we remain committed to ensuring that our member hotels are always best positioned to sustain the advantage in their markets, through innovative customer-directed initiatives.”