Emirates has started the year
on a sweet note with the ‘The Most Creative Business Cabin Food & Beverage
of the Year’ award from M.I.C.E Travel, China.
Launched this year, the Meetings, Incentives, Conventions & Exhibitions
(M.I.C.E) China Industry Awards has set out to recognize the best
performers of 2007 in the sector. Finalists were chosen by a distinguished
panel of judges comprised of highly-respected travel professionals,
university professors and online Chinese netizens.
Yi Wei, Editor in Chief, M.I.C.E Travel said: “M.I.C.E. Travel is the
authoritative voice of the MICE industry in China and the award is
commendation for Emirates’ great contribution to the creative F&B services
in its business class by our professional judges and readers. We believe
Emirates, a pioneer of the industry, will make persistent efforts to
develop its creative in-flight services.”
The airline’s First and Business Class passengers can order multi-course
meals created by top international chefs from an extensive menu including
stylish sundries such as hot toast and cappuccino coffee at any time via a
phone call to the crew.
Emirates Business class passengers are treated to a sumptuous array of hot
breakfasts, pastries, five-course meals and dessert.
Terry Daly, Emirates’ Divisional Senior Vice President Service Delivery
said: “In-flight catering is a source of pride for Emirates, and we treat
our passengers as discerning gourmets. Our passengers can look forward to
the finest cuisines, complemented by beverages sourced from some of the
oldest and best known suppliers worldwide. We are honoured to receive this
award in the most hotly-contested of all classes - Business. We thank MICE
China magazine, the panel and our passengers for recognizing our commitment
to providing the very best experience in the skies.”
Emirates Economy class passengers enjoy five course meals from hors
d’oeuvres and salads, to main courses, desserts and chocolates. A wide
range of 23 special meal varieties are available to meet religious and
medical dietary needs across all three classes. Passengers also can savour
ethnic variations on its 90-plus routes.
Since July 2007, a US$120 million purpose-built in-flight catering facility
in Dubai caters exclusively to Emirates’ needs. State-of-the-art and the
largest of its kind worldwide, the new facility enables more efficient
operations and supreme care in catering to passenger needs.
With more than 350 awards in its kitty across all its operations, Emirates
airline became the first carrier in the world to achieve ISO accreditation
for its in-flight services in 1996.
Emirates serves China with 38 flights every week - double dailies to
Beijing, daily to Shanghai and 17 weekly flights to Hong Kong. The airline
will launch its second daily service to Shanghai starting in February 2008.