The EX Group - the company which owns and operates Kiwi Experience and Feejee (Fiji) Experience - have appointed Fleishman-Hillard, its first retained agency in the UK, on Waitangi Day - the National Day of New Zealand.
Kiwi Experience and Feejee Experience are legendary hop-on, hop-off buses catering for the independent traveller across the islands of New Zealand and Fiji. In New Zealand, Kiwi Experience has an extensive network of 20 routes which cover the North and South Islands. In Fiji a looped route takes in the cultural sights of the mainland allowing travellers to discover the true Fijian way of life.
Fleishman-Hillard has been briefed to distribute topical news stories, quirky tales from the routes as well as facilitate individual media visits for Kiwi and Feejee Experience. Some interesting tales have already found their way off the buses with one guest in particular enjoying his experience so much he had the company logo tattooed on his arm!*
Keith Marsh, International Sales Manager, commented: “The UK traveller now represents over 50 per cent of Kiwi Experience’s customer base so it is a great time to utilise the skilled team at Fleishman-Hillard to further increase awareness and drive bookings through our valued travel partners.”