travelconnect says deal newsletters still popular

31st Jan 2008

Research into the habits of online travel hunters conducted by travel
guides and deals website,, has revealed
continued demand for weekly travel deals newsletters.Despite weekly travel deals newsletters from popular travel companies
such as Travelzoo, Lastminute, Cheapflights and more, the popularity of
travel deals newsletters remains high among British travellers.

After sending out a questionnaire to a sample of 1,000 subscribers to’s newsletter asking them if they were interested in
receiving a weekly travel deals newsletter from the website, the
majority of respondents 63% (630) said that they were interested in
receiving the weekly deals newsletter.

After analysing the results is to begin sending out
newsletters on a weekly basis. Previously, the travel deals and guides
website only sent out a monthly travel newsletter.

The weekly travel deals newsletter, delivered every Wednesday, will
feature a selection of special Editor selected travel deals chosen from
hundreds of travel websites, as well as deals from advertising partners.

Dale Lovell, Editorial Director at, explains;


“Our research has shown that despite several deals newsletters now
operating in the market, there continues to be strong demand for travel
deals content online, delivered via email. We will be focusing our
weekly content on travel deals. However, we will also be showcasing our
travel guides, videos and hotel review content, too. We are looking
forward to offering our travel partners more opportunities to tap into
the burgeoning online travel market.”

Additional content in the newsletters will include weekly in-depth
travel guides, travel news, video guides and user hotel and holiday


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