Ink Publishing has been appointed to launch two new magazines for Thomas Cook.Thomas Cook Travel Magazine will be a fresh and exciting inflight magazine produced four times a year and distributed to Thomas Cook passengers on its fleet of 42 aircraft. The magazine will also contain the airline’s duty-free shopping catalogue - Shopfloor - and its food and beverage menus.
The magazine will cover holiday destinations, food and wine, travel trends, lifestyle and property in a way that is engaging, relevant and inspiring. Features will cover everything from the latest “babymooning” trend to ice cycling.
The second magazine, entitled ‘Cruise’, will promote Thomas Cook’s extensive cruise business. It will be a new style of cruise magazine and its range of features will cover subjects like the first circus school at sea to the best new routes to book in 2008. ‘Cruise’ will offer the Thomas Cook database a must-read for first-time and experienced cruisers.
Simon Carter, Executive Director of Marketing at Thomas Cook, said, “Customer Magazines are an increasingly important part of any brand’s marketing mix, and that is especially true in the travel sector. Ink Publishing impressed us with its creative approach, their track record and their ambitions for our customer publishing programme.”
Simon Leslie, Publishing Director at Ink said, “We are absolutely thrilled to be working with Thomas Cook, one of the most established brands in the travel industry. These two magazines will open up amazing new touch points for advertising with readers, from the minute they are deciding to the minute they get home.”
Michael Keating, Group Editorial Director of Ink Publishing, said: “We are delighted to be working with Thomas Cook on these exciting new projects. Having produced magazines for MyTravel over the past four years, it is a real honour to create new and inspiring publications for the trailblazing and pioneering Thomas Cook.”