Starwood on the brink of 900
Starwood Hotels & Resorts ia anticipating another year of big growth in 2008, building on the company’s record-setting success in 2007. Early this year Starwood will mark a milestone with the opening of its 900th hotel, and expects to increase its portfolio by 50% over the next five years, driven by aggressive global expansion across all its brands and the unprecedented growth of its two new brands, Aloft and Element, which both expect to open their first hotels this year.
Starwood’s active pipeline includes 500 hotels and 120,000 rooms. Approximately half of Starwood’s new hotels are expected to open outside of North America, reflecting the company’s impressive growth in dynamic international markets. The global hotel giant expects to add 80 - 100 hotels to its portfolio this year, up more than 50% from the number it opened in 2007.
“Starwood continues to win more than our fair share of new hotel projects globally and when we open our 900th hotel that will c tq ly yg ig t c ra ‘s er fi gr th� ra ct y,@ sa R mo # p”