Travel Spike has partnered with Portugal and Spain to build and manage their North American website which will serve as a one-stop resource to educate consumers interested in traveling to both destinations.The Web 2.0 experts at Travel Spike have created a “virtual journey” advergame (mini-game) and promotion called “Exploria.”
“Exploria” captures the essence of these two unique destinations and delivers that in a fun and “out-of-the-box” way. The interactive game experience engages leisure travelers that are actively looking to visit Europe.
Travel Spike will be driving all online marketing, digital strategy, digital PR, search engine optimization and email marketing. The destination marketing team at Travel Spike will develop the co-op program and work closely with the supplier partners of both Portugal and Spain.
“We selected Travel Spike to be our interactive agency and partner because their team has a substantial amount of travel industry and online experience,” remarked Javier Pinanes, Director of Tourist Office of Spain. “Travel Spike has helped showcase both Portugal and Spain with innovative Internet marketing and PR programs that have improved our ROI significantly,” proclaimed Eduardo Souto Moura, Managing Director of Portuguese National Tourism Office.
“The Travel Spike team has a huge passion for Portugal and Spain. We are thrilled to be their strategic partner and implement a comprehensive online marketing and electronic public relations plan,” said Ryan Bifulco, president and founder, Travel Spike.