Embassy unveils businessbalance.com initiative

30th Jan 2008

Embassy Suites Hotels has announced the launch of Business Balance
(businessbalance.com), a new initiative designed specifically to help
business travelers stay on their “A Game” while traveling.Accredited
sources on nutrition, exercise and sleep will offer business travelers
guidance and tips to help maintain balance on the road. The site will be
moderated by a “virtual editor,” a respected travel expert who will offer
commentary on current business travel trends. BusinessBalance.com launches
in January of 2008.

“This year, Embassy Suites wants to offer guests the ‘anti-new year’s
resolution,’” said John Lee, vice president, brand marketing and
communications, Embassy Suites Hotels.      “There are lots of web sites that
tell you what to do in order to be successful.      We want guests to know
that, while they may not be able to stick to their standard regimen while
traveling on business, they can achieve the balance that works for them.
Embassy Suites will provide business travelers with the tools they need to
build confidence, strength and relaxation to help achieve peak business


The BusinessBalance.com site is designed to give visitors an overall sense
of ease - just what every business traveler needs to stay balanced and
organized.  It will be divided into two paths: “Strength on the Road” and
“Serenity on the Road.”  “Strength on the Road” will feature articles and
tips on keeping a strong body, a strong mind, getting the proper nutrition,
keeping a business traveler looking their best and maintaining family ties
while on the road.  “Serenity on the Road” will offer tips for business
travelers to get better sleep, reduce stress on the road and pack



Gary Chisholm, business travel expert for About.com will serve as the
“Virtual Editor” of BusinessBalance.com with his wife, Charlyn Chisholm,
hotel expert for About.com.  “I’ve studied the business travel industry for
quite some time now and have seen trends come and go,” said Gary Chisholm.
What I know is that in today’s 24/7, “gotta-have-it this-minute”
environment, business travelers are thrown so much information so quickly
that it’s easy to become overwhelmed and unbalanced.  What business
travelers need is to feel grounded and balanced in order to be productive.”


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