The Hungarian national carrier’s latest online competition, e-Malév, promotes both travel and ticket booking over the Internet.
Anyone reserving an air ticket on the airline’s website and registering, stands a chance of winning a Budapest wellness or sightseeing weekend with a pair of free tickets. The promotion popularising reservations via the Internet is further boosting the already dynamic growth in online sales of air tickets at the airline.
Malév online revenue climbed significantly, by 36%, in 2007 compared to the previous year. Most e-tickets for Malév flights were sold in Hungary, followed by Ireland, United Kingdom, Germany, Denmark, Sweden and Switzerland, while the prime destinations for online bookers were Hungary, Romania, United Kingdom, Germany, Ireland, Bulgaria, Greece and the Ukraine in 2007.
The airline calculates that the e-Malév competition will generate new customers in the relatively low-traffic months at the beginning of the year. Passengers booking their air tickets on the Malév website between 8 January and 31 March 2008, for travel starting latest by 30 April, and then registering using the air ticket reservation code, are entered to the competition. The lucky winners prizes get either a Budapest wellness or sightseeing weekend, or Duna Club surprises. Competition details are available on the Malév website: www.malev.com/emalev
Malév provides an “all-frills” service at “no-frills” prices, including allocated seats and a full meal service. Offering 5 daily direct services from London to Budapest, Malév operates 2 daily morning and evening flights from Gatwick as well as 3 daily code-share flights operated by British Airways from Heathrow with fares from £110pp return inclusive of all taxes and charges.