Macdonald Hotels in marketing drive

Macdonald Hotels and ABC Connection have recently renewed their long standing agreement to provide the full range of ABC’s online marketing services, including a number of unique solutions developed specifically for Macdonald Hotels.

Andrew Watson, Marketing Manager for Macdonald Hotels said “We have an outstanding collection of over 40 properties throughout the UK. They all have their own individual character and style, while offering Macdonald’s unique brand of hospitality. It is very important to be able to effectively convey the quality and range of our services and facilities to our clients.

We have worked closely with ABC Connection during the last 3 years to ensure that our hotels have superb online marketing and distribution across ABC’s online network of agents, corporate and leisure partners.

ABC has also worked closely with us to develop unique high value solutions for our own website, including online meetings & conference guides, online wedding guides, 360¡ virtual tours and XML data feeds.

We look forward to a further 3 years working with the team at ABC and the opportunity to continue to lead the way in online marketing.”


ABC Connection’s Chairman Martin Coleman said “We are delighted to have renewed our long term agreement with Macdonald Hotels. They have been one of the UK hotel industry’s pioneers in developing and utilising creative and cost-effective online marketing solutions.”