DFW begins Asian campaign in Seoul

DFW International Airport
is debuting its multi-million dollar global marketing campaign in Seoul,
South Korea.DFW has teamed with the
Dallas and Fort Worth Convention and Visitors Bureaus (CVBs) in the ‘Visit
DFW’ campaign to promote the Airport in South Korea as the gateway to the
region. The event drew added excitement and momentum with Korean Air
announcing it would add a fourth weekly flight from Seoul to DFW later this

  “We commend Korean Air for adding this new flight and continuing to
enhance business and tourism between South Korea and the State of Texas,”
said Jeff Fegan, CEO at DFW. “DFW is moving aggressively to enhance its
premier international status with additional service to international
gateways across Asia, and it continues to be critical for us to expand our
presence and build closer relationships in South Korea.

  “Our Airport has invested billions of dollars in new facilities and
amenities that cater to the international passenger, and our International
Terminal D is considered one of the best passenger experiences in the
world. So DFW and the Dallas and Fort Worth Convention and Visitors Bureaus
look forward to showing citizens of South Korea that the first step to
substantial business and tourism opportunities that await them in Texas is
through DFW International Airport.”

  The Dallas Cowboys Cheerleaders—icons of Texas culture and sports—
traveled with DFW and CVB officials to Seoul to tout international travel
to Texas. The “Visit DFW” campaign allocated $1 million toward efforts to
develop tourism and business travel from South Korea through DFW
International Airport.

  “We are launching this initiative because the Korean and Asian travel
markets show strong growth opportunities and we believe that this “Visit
DFW” campaign will build awareness of DFW International Airport as the
gateway to Dallas and Fort Worth,” said Joe Lopano, executive vice
president of marketing and terminal management at DFW. “We are also seeing
more and more Asian passengers take advantage of the hub operation at DFW,
which offers them the opportunity to easily connect to other destinations
in Texas and throughout the U.S. We want to promote our Airport as the best
connecting hub in the United States.”


  The DFW Airport Board approved the “Visit DFW” campaign in June 2007 in
an effort to leverage the Airport’s strength to promote more international
travel to DFW, benefiting the Airport and its owner cities. Travel between
DFW and South Korea continues to surge as a result of the strong South
Korean economy and growing trade ties between Texas and South Korea and
across Asia.