Amr‰th Hotels & Restaurants, a Dutch family-owned luxury hotel group with hotels throughout the Netherlands, has selected TravelCLICK to provide an integrated hotel distribution and marketing solution for the newly independent European chain. Amr‰th will use the iHotelier central reservation system (CRS) to distribute inventory to, and manage reservations for, hundreds of thousands of travel agents on the Global Distribution System (GDS) as well as third-party travel websites that are shopped by millions of consumers every day. The fast-growth hotel group will use TravelCLICK Corporate Hotelligence® to benchmark its bookings performance against competitors on both the chain and individual hotel levels, and Travel Agent Media to ensure that it gets maximum share on the GDS channel, which delivers over one-third of bookings worldwide.
“TravelCLICK is helping us build our unique brand identity throughout all electronic channels and around the world,” said Stephan van der Meulen, Commercial Director for the Amr‰th Hotel Group. “TravelCLICK is not only providing award-winning solutions for capturing and converting bookings online, they are also providing the expertise in revenue management, pricing, and global distribution that will enable us to compete more profitably as an independent organization.”
Amr‰th wanted state-of-the art technology that would empower it to break from its high-cost brand company and become an independent hotel group. TravelCLICK provided the tools to cost effectively position Amr‰th throughout the Internet and the GDS. iHotelier’s award-winning booking engine, iStay, creates a dynamic shopping environment, displaying room rates and availability along with enticing photography and descriptions on a single screen. Its seamless connectivity to the GDS and GDS-powered portals enables the property to control rates and availability, monitor performance, and identify opportunities for growth.
To capture the attention of travel agents at the point of sale, Amr‰th Hotel Group is using TravelCLICK’s Travel Agent Media solutions to increase visibility with the high-margin GDS business. TravelCLICK’s proven market intelligence solutions give the group an edge by providing corporate intelligence tools that allow the hotel to see how it measures up against its competitors, identify poor-performing hotels, and implement proactive revenue management strategies that increase bookings across electronic channels.
“The Amr‰th Hotel Group is setting the standard for other mid-sized luxury chains in its class,” said Jan Tissera, President of TravelCLICK International. “By moving from a well-known global brand, Amr‰th is assuming full responsibly for the branding, distribution, and customer conversion for its hotel group, confident that with the tools provided by TravelCLICK it can achieve higher levels of performance than before.”