taps into film

Norfolk Tourism has added a Norfolk film locations section to the county’s leading tourism website,, to coincide with Stephen Fry’s return to ITV on Sunday, January 13 for a second series of Kingdom.
The gentle drama is set in the fictional seaside town of Market Shipborough - real location Swaffham, Norfolk.

The film section opens with four pages on Kingdom that feature a virtual tour of Swaffham’s historic buildings, photographs and video clips from the first series, an introduction to the main characters, along with the actors’ thoughts on Norfolk. Visitors can also search for local accommodation and things to see and do in the area.

Martin Hickey, Chairman of Swaffham and District Tourism Association and a member of Norfolk Tourism’s Executive with responsibility for said: “Kingdom has provided a great boost for our area. Not only has the show’s producer, Parallel Films, contributed some £2.5 million to the local economy, but we are also welcoming increasing numbers of visitors wanting to discover ‘Market Shipborough’ and ‘Kingdom Country’.”

“As well as the web pages, we are also planning to run a press trip in March, to introduce regional journalists to Market Shipborough,” continued Martin Hickey. “Swaffham will be staging a Kingdom weekend during August Bank Holiday. The Market Place car park will be turned into a beach for the day with deck chairs, sandcastle competitions, volley ball games, plus a barbecue. Visitors can already pick up Market Shipborough beach rock and postcards from the town’s Tourist Information Centre. The local cab company, Cool Cabs, is organising tours of ‘Kingdom Country’.”