ITB Berlin is launching a new logo and rolling out a revised website with quicklinks and an enhanced newsticker, in a bid to enhance the visitor experience.
“The internet is the most important instrument for communication and marketing for the ITB Berlin”, according to David Ruetz, Senior Manager and ITB Berlin Director. “Our aim is always to be one step ahead of the market and its requirements. That is why, in addition to visually redesigning the web pages new modules have been included and the navigation structure has been made easier to use. As a result all the various target groups can find the relevant information more quickly in their respective navigation areas. New features include improved, faster access via the newsticker, and quicklinks that give direct access to information about the ITB Berlin for specific target groups.”
The new download centre is yet another outstanding service. This tool combines all the various forms and graphics for the ITB Berlin in a clear and easily understandable form. Easy-to-operate search functions using keywords and topics facilitate the downloading of the forms required for stand applications, as well as logos and banners for advertising purposes, and a range of communication services.
“With this download centre we can provide our customers with the basis for successfully marketing their appearance at the ITB Berlin”, says David Ruetz, emphasising the importance of this convenient service.
“The optimised web portal of the ITB Berlin is setting the standard at Messe Berlin, and will be introduced in turn as the websites for each of the company’s events are relaunched. In addition to an attractive new design we have also ensured that access is barrier-free”, explains Dr. Jana Dewitz, Divisional Director Marketing & Media at Messe Berlin. The internet pages can now be read and operated by any user, including those with visual handicaps. The ITB Berlin website complies with the guidelines laid down in the “Barrier-free Information Technology Regulation” (BITV), making it largely accessible to people with various disabilities. Suitable text recognition programmes have also been introduced. “Another advantage of the barrier-free internet: in future content from the ITB Berlin portal can be easily displayed on mobile terminals”, says Dr. Dewitz, referring to some of the additional benefits of this development.