The Leading Hotels of the World has just unveiled its newly upgraded Online Press Center .
In conjunction with the company’s recently enhanced Image Library , the Press Center establishes www.lhw.com as the ultimate resource for journalists around the world for images and information when researching stories about luxury travel.
The Image Library, powered by Leonardo Media, is now easier to navigate and offers users expanded-format content previews. The photo bank is complemented by the expanded Press Center section where member hotels can upl oad their own releases onto lhw.com, and display them along with corresponding images of their properties.
Users of course will continue to have access to press releases by the Leading Hotels corporate office.
“The establishment of this expanded online information platform offers our member hotels an incredible opportunity to reach influential, key media outlets across the globe,” said Claudia Kozma Kaplan , vice president of corporate communications for The Leading Hotels of the World, Ltd. “The ability to quickly disseminate images and information is absolutely crucial in gaining valuable print and broadcast exposure.”
She continued, “Editors and journalists, as well as travel consultants and advertising agencies, can easily access the online press center via the Leading Hotels website, giving them a single-portal resource for text, logos, images, maps and virtual tours of our member hotels.”