expands language content

16th Jan 2008 has started 2008 with the launch of five new European local language sites in Greece, Turkey, Iceland, Hungary and the Czech Republic.

This move comes as part of’s continued roll-out across the EMEA region and has seen each of the five sites go live with IP based country recognition, local-language interfaces and local currency pricing.

These launches solidify’s position as the world’s favourite hotel booking specialists*, with the company now operating 25 sites across Europe including sites in the UK, Germany, France, Italy, Spain, Scandinavia and Benelux. The launch of the new sites continues’s local language expansion plans which also saw Poland and Russia go live in 2007.

“We have been running successful English language sites in all five new territories, but are aware that it is the local language sites that are key to unlocking these markets’ full potential,” comments Patrik ?-qvist, Marketing Director EMEA,  “The online travel sector continues to grow rapidly across the EMEA region and in particular in those markets that are not as mature as our main western European territories. We are confident that the new local language sites in Greece, Turkey, Iceland, Hungary and the Czech Republic will follow in the highly successful footsteps of our existing sites.”

Each of the newly launched sites will reflect the new ‘Wake up Happy’ brand positioning that was launched in the UK in 2007.

ADVERTISEMENT offers a guaranteed price promise: if a customer can find the same deal for less, will match it.  The site also has one of the largest independent hotel teams in the industry and have personal relationships with over 39,000 hotels - meaning that users get an honest review of all its properties.


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