Virgin Atlantic has unveiled a new £6million advertising campaign aimed at attracting even more travellers to use its speedy new Terminal at Heathrow and its Upper Class facilities. The campaign includes a new advert featuring actor John Hannah, star of movies including The Mummy, Four Weddings and a Funeral and Sliding Doors. The advert focuses on the concept of time and how precious it is, especially for business travellers. Travellers can whizz from limo to lounge in minutes, via Virgin Atlantic’s new check-in and private security channel.
The campaign, which begins on 20th January, will feature across TV, press, outdoor poster sites, key London Underground mainline railway stations, online and below-the-line.
The campaign ties in with the recent launch of Virgin Atlantic’s new terminal at London Heathrow, which features the world’s fastest check-in via the Upper Class Wing, as well as a private security channel for Upper Class passengers, all enabling access to the Clubhouse in minutes.
Paul Dickinson, Sales & Marketing Director, Virgin Atlantic, said:
“Our new campaign showcases the speed of using our new Upper Class Wing and how quick it is compared to anything due to be offered by a certain competitor at Terminal 5. Time is of the essence for so many of our business travellers and the campaign proves that Virgin Atlantic has the world’s fastest check-in.”